SMM | Content Production | Paid promotions | Pos-materials
TOYOTA
Project: official Toyota and Lexus dealers
Location: Kharkiv, Ukraine
Peculiarities: A brand with a worldwide reputation and a well-formed image, control of PR campaigns by the main office
Goal: start gathering the community around the brand and engage existing customers more
Results: reach increased by 50%, website clicks doubled, and test-drive leads doubled.
Duration of the collab: 05. 2019 - 10.2021
Location: Kharkiv, Ukraine
Peculiarities: A brand with a worldwide reputation and a well-formed image, control of PR campaigns by the main office
Goal: start gathering the community around the brand and engage existing customers more
Results: reach increased by 50%, website clicks doubled, and test-drive leads doubled.
Duration of the collab: 05. 2019 - 10.2021
Shootings
The objective was to produce a series of commercials for a nationwide competition among Toyota dealers in Ukraine. Over time, our collaboration expanded to include comprehensive social media marketing support.
I assembled a production team and, in collaboration with Toyota Autoart, managed the entire filming and post-production process. This included sourcing models, makeup artists, and suitable locations, as well as curating clothing styles and other essential elements.
I assembled a production team and, in collaboration with Toyota Autoart, managed the entire filming and post-production process. This included sourcing models, makeup artists, and suitable locations, as well as curating clothing styles and other essential elements.
Several weeks of preparation, a car with equipment and professional actors. This is how we filmed a competition video for Toyota Autoart. And, yes, this is the legendary Toyota Mark II.
SMM
We strategically selected Instagram and Facebook as our primary platforms.
I consistently diversified content styles for both posts and stories. The most engaging posts featured 10-15 second lifestyle videos, while interactive quizzes proved highly effective in stories. Utilizing targeted hashtags resulted in a 50% increase in reach, and story views surged due to increased user engagement. We employed a distinct content strategy for stories.
As a result, the click-through rate to the website doubled.
I consistently diversified content styles for both posts and stories. The most engaging posts featured 10-15 second lifestyle videos, while interactive quizzes proved highly effective in stories. Utilizing targeted hashtags resulted in a 50% increase in reach, and story views surged due to increased user engagement. We employed a distinct content strategy for stories.
As a result, the click-through rate to the website doubled.
Through efficient teamwork, we were averaging 45 test drives per week.
I also manage paid promotions with objectives including increasing reach, gaining followers, and boosting the number of test drive leads. For instance, on the first day of launching a campaign, we received 11 applications at $0.37 per application. Each application was verified and confirmed by the sales department.
I established targets for both cold audiences and the existing customer base, including individuals who completed test drives and engaged with the website. For instance, a targeted promotion for the RAV4, aimed at a lookalike audience, resulted in a higher test drive application cost but generated leads of superior quality. The cost for a single qualified lead was $2.60, which is a commendable outcome.
I also manage paid promotions with objectives including increasing reach, gaining followers, and boosting the number of test drive leads. For instance, on the first day of launching a campaign, we received 11 applications at $0.37 per application. Each application was verified and confirmed by the sales department.
I established targets for both cold audiences and the existing customer base, including individuals who completed test drives and engaged with the website. For instance, a targeted promotion for the RAV4, aimed at a lookalike audience, resulted in a higher test drive application cost but generated leads of superior quality. The cost for a single qualified lead was $2.60, which is a commendable outcome.
POS
In collaboration with the designer, we designed offline banners adhering to the new brand book guidelines.
Banners for the site and LED-screens around the city
And the brochures:
