abmk is one of the largest architectural and engineering firms in Ukraine with offices in Kyiv and Lviv. It specializes in designing and constructing some of the most large-scale and ambitious projects in Ukraine and Europe. Our portfolio includes residential complexes, logistics centers, factories, hospitals, and more.

In my role, which is a highly cross-departmental position, I collaborate closely with HR, project managers, and architects. My key responsibilities include generating creative ideas and developing the company's marketing strategy. I oversee content creation for our website, manage social media channels, handle PR activities, and organize both online and offline events.

Upon joining the company, my primary objective was to develop the employer brand, especially given our rapid growth (currently around 100 employees). Additionally, I aimed to increase brand recognition beyond the niche market of major industry players. While many people are familiar with our projects across the country and internationally, they did not necessarily associate them with abmk.

To address this, we launched a new initiative focused on active media engagement. This has resulted in publications in both specialized (Pragmatika) and nationwide media (Vector, Dia...). Furthermore, I devised a comprehensive social media strategy to transform our channels into coherent communication tools rather than sporadic postings.

To attract new talent, we conduct online and offline interviews, deliver lectures at relevant universities, and organize office tours for students. This multifaceted approach ensures that we not only maintain our industry presence but also position abmk as a leading employer in the architectural and engineering sectors.

Official representatives

Initially, we got acquainted for shooting a single commercial video, but our collaboration evolved into a comprehensive endeavor involving video content creation, social media management (SMM), and later a complete overhaul of both online and offline graphic design to align with the new brand guidelines.
I assembled a production team with whom we produced videos of varying scales, including reels for social media platforms, concise reviews, promotion details, and even contest videos for a nationwide competition among dealers.
I reevaluated our social media presence strategy, with a focus on local engagement to foster a sense of community around our accounts. This effort resulted in doubling website clicks, test drive sign-ups, and service inquiries through our social media channels.
Furthermore, I was responsible for crafting POS materials. I designed new banners for the showroom, website, brochures on guest tables, for TV displays in city shopping centers, as well as billboards.

digital-marketing agency

Led the marketing team responsible for PR campaigns and online marketing for various brands. During my tenure, my clients included the official Lexus dealership, official Toyota dealership, Juliette Lingerie boutique chain, moda in boutique chain, and local brands. I managed marketing strategy, online promotion across social media platforms, and offline initiatives such as events and workshops. I also collaborated with companies from the USA (New York) and the UK (London), specializing in the medical and cosmetic fields.
Starting in 2019, I established a production team dedicated to advertising production and shooting. Clients included representatives from Toyota, Land Rover, and Jaguar.